New Zealand's Homepage
It's been an absolute privilege to work on the "face" of New Zealand which has over a million travellers a month stopping by to admire and explore.
A reinvention of the traditionally passive big brand TVC into something way more engaging. You're in control of a giant 48 metre real-life scroll bar that lets you scroll a camera through four of New Zealand's most amazing locations.
Shot using time-lapse stills on a Canon 5D over 6 hours for Milford and 2 hours for the other locations. The camera traveled 12 metres at each location on a motion controlled dolly producing 750-950 stills that were then time remapped and narrowed down to 50 for each scene.
A total of 200 1280x720 pixel frames were hand optimized and then streamed via Akamai to ensure potential travelers in key markets can download the experience in 12-40 seconds.
See the frame loading in action. Clear you browser cache and then hit the "d" key to enable debug mode. Once in debug mode use the following keys:
d = show/hide debugging tool
s = show/hide high resolution frames
+/- = cycle through sprite layers
In the end it's a very simple idea and the thing that made it great are the locations and the amazing team I was able to pull together to make it happen. A massive thanks to Jeff Nusz developer extraordinaire, Directors Matt & Damon at Assembly, DOP Duncan Cole, the entire team at Shift and of course Tourism New Zealand for having the faith and audacity to back me pulling it off!